Case Study / Nonprofit Fundraising · Chicago, Illinois · 2024
A Fundraising Film Supporting a Campaign That Raised More Than $500,000
Erie Neighborhood House · Nonprofit / Community services
A fundraising film supporting an Erie Neighborhood House campaign that raised more than $500,000 for its community programs.
01 · About the Client
- Client
- Erie Neighborhood House
- Industry
- Nonprofit / Community services
- Location
- Chicago, Illinois
- Year
- 2024
- Category
- Nonprofit Fundraising
Erie Neighborhood House is a long standing Chicago community organization providing education, legal support, and human services to immigrant and working families. Brookssmedia produced a fundraising film designed to connect donors to the people whose lives are changed by Erie's programs, intended for gala and campaign use.
02 · The Challenge
Erie Neighborhood House needed a fundraising film that would emotionally connect donors to its mission while clearly demonstrating the impact of its programs. The organization wanted a story that could move a room of supporters to give, and then keep giving long after the event.
03 · Our Strategy
Our approach
Brookssmedia built the story around real participants rather than statistics. Pre-production focused on story development and interview strategy, identifying the people whose voices could carry the film. The narrative structure was designed to land its emotional peak ahead of the giving moment, with audience and donor considerations shaping the edit and brand alignment guiding tone.
04 · Production
Disciplines deployed
05 · The Solution
What we built
The completed film gave Erie a single, reusable asset that put a human face on its work. Rather than listing services, it let the people closest to the mission tell the story, giving donors a reason to feel the impact before being asked to support it.
06 · Results
Measured impact.
$500K+
Campaign raised
Supported by a Brookssmedia fundraising film.
The film supported a campaign that raised more than $500,000. Brookssmedia supported the campaign through the film; the result reflects the organization's broader fundraising effort, audience, and donor engagement.
The video continues to support Erie's fundraising and donor awareness across gala, email, and social channels, helping the organization sustain and grow its community programs.
07 · Gallery
Selected frames
08 · Behind the Scenes
How it was made
- 01
Documentary-style interviews
- 02
Cinematic lighting
- 03
B-roll coverage
- 04
Cinematic editing
- 05
Sound design
- 06
Color grading
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