Case Study / Nonprofit Fundraising · Chicago, Illinois · 2023
A Fundraising Film Supporting a Campaign That Raised More Than $350,000
EverThrive Illinois · Nonprofit / Public health
A fundraising film supporting an EverThrive Illinois campaign that raised more than $350,000 for maternal and child health initiatives.
01 · About the Client
- Client
- EverThrive Illinois
- Industry
- Nonprofit / Public health
- Location
- Chicago, Illinois
- Year
- 2023
- Category
- Nonprofit Fundraising
EverThrive Illinois is a nonprofit working to improve the health of women, children, and families across the state. Brookssmedia produced a fundraising film to help donors connect with the human impact of EverThrive's policy and community work.
02 · The Challenge
EverThrive Illinois needed to make public health advocacy feel personal and urgent to donors, translating policy outcomes into stories of real families.
03 · Our Strategy
Our approach
Brookssmedia grounded the film in individual stories that represented the broader mission. Story development and interview strategy prioritized emotional truth and brand alignment, with narrative structure built to move supporters from understanding to action.
04 · Production
Disciplines deployed
05 · The Solution
What we built
The completed film gave EverThrive a way to show, not tell, what its work makes possible for Illinois families, strengthening the case for donor support.
06 · Results
Measured impact.
$350K+
Campaign raised
Supported by a Brookssmedia fundraising film.
The film supported a campaign that raised more than $350,000. Brookssmedia supported the campaign through the film; the result reflects the organization's broader fundraising effort and donor engagement.
The video continues to support donor awareness and fundraising for maternal and child health initiatives.
07 · Gallery
Selected frames
08 · Behind the Scenes
How it was made
- 01
Documentary-style interviews
- 02
Cinematic lighting
- 03
B-roll coverage
- 04
Cinematic editing
- 05
Sound design
- 06
Color grading
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