Case Study / Nonprofit Fundraising · Chicago, Illinois · 2024
A Fundraising Film Supporting a Campaign That Raised More Than $450,000
Healthcare Alternative Systems · Healthcare nonprofit
A fundraising film supporting a Healthcare Alternative Systems campaign that raised more than $450,000 for behavioral health services.
01 · About the Client
- Client
- Healthcare Alternative Systems
- Industry
- Healthcare nonprofit
- Location
- Chicago, Illinois
- Year
- 2024
- Category
- Nonprofit Fundraising
Healthcare Alternative Systems provides behavioral health and human services across Chicago. Brookssmedia produced a fundraising film to help donors understand the human stakes behind the organization's work, intended for its annual campaign and gala.
02 · The Challenge
The organization needed a film that could communicate the deeply personal nature of behavioral health care while inspiring donors to support services that are often invisible to the public.
03 · Our Strategy
Our approach
Brookssmedia led with story development and emotional positioning, centering the film on lived experience shared with care and dignity. Interview strategy and narrative structure were built to create trust before the ask, with donor considerations guiding pacing.
04 · Production
Disciplines deployed
05 · The Solution
What we built
The finished film translated abstract services into a human story donors could feel. It gave Healthcare Alternative Systems a asset that could open a room emotionally before opening the paddle raise.
06 · Results
Measured impact.
$450K+
Campaign raised
Supported by a Brookssmedia fundraising film.
The film supported a campaign that raised more than $450,000. Brookssmedia supported the campaign through the film; the result reflects the organization's broader fundraising effort and donor engagement.
The video supports ongoing donor awareness and fundraising for behavioral health services across campaign and event use.
07 · Gallery
Selected frames
08 · Behind the Scenes
How it was made
- 01
Documentary-style interviews
- 02
Cinematic lighting
- 03
B-roll coverage
- 04
Cinematic editing
- 05
Sound design
- 06
Color grading
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